Special Collector Bundle - Add 3 ReAction figures to your cart, and you can then add a fourth ReAction fig for FREE! (Discount will not apply during sales times such as Boxing Day or Black Friday)

Unquestionably, nostalgia drives many action figure collectors today. It is that fond look over our shoulder to when we were young and our heroes were the action figures that we played with every day. Still more of our heroes appeared in movies and TV shows but, alas, there wasn’t always an action figure range to match everyone…

The founder of Super7 remembered very well this gap in our collective childhood and… so the ReAction toy line was born! Deliberately designed in the vintage ‘70s & ‘80s style of Kenner’s game-changing 3.75 inch Star Wars line, ReAction figures trade heavily on nostalgia. Contemporary figures for Sigourney Weaver’s Ripley, from the movie Alien, were never sent to production… But ReAction has you covered! Big Trouble in Little China? That was one of the early Reaction lines too! Glorious!

Today, Super7’s ReAction range is even broader than simply “figures that never were” – you can find contemporary heroes from across all genres – Grandmaster Flash, The Simpsons, GI Joe, Metallica, The Lost Boys, and many, many, more. All created in that neat, vintage-style, 3.75 inch format.

Designed for those collectors whose nostalgia drives them to find what they love, and display it proudly, ReAction figures are, ultimately, the coolest.

Willy Wonka & the Chocolate Wv3 - Willy Wonka (White Suit) ReAction Figure